Freeze MND

Part of the agency team that developed the Big Freeze brand and creative roll-out across all channels.

Cure For MND Foundation- 'Freeze MND' 30s TVC.
Created for the first Big Freeze event at the MCG, where celebrities dive into freezing water in exchange for donations.
The total amount earned reached over $2.5 million, blowing the initial expectations out of the water.

Big Freeze 3 45-sec TVC.

Big Freeze launch radio campaign. 3 x national finalist Siren Awards

Activations
Print and digital
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