FALLS CREEK WINTER 2023 CAMPAIGN
The aim for the 2023 Winter Campaign was to promote Falls Creek as the destination of choice for an enjoyable and authentic Winter snow holiday in 2023, accessible to a large range of target markets, but mainly targeting families and couples. Creative included outdoor, print and digital.
Billboards
Full Page Print Ad
Half Page Print Ad
Digital aimed at couples
Digital aimed at families
Webpage skin
'WE'RE CLOSER THAN YOU THINK' CAMPAIGN
The brief was to promote Falls Creek as a snow destination for Sydney and Sunshine Coast visitors. Letting them know that “we’re closer than you think” when you fly direct to Albury. The creative appeared in Queensland inside Bonza planes, and in Sydney on public transport.
Sydney Public Transport
Artwork featured in Bonza Planes: Between Windows, Door Side Panels, and Back of Seats.
Back of Seat Panel Artwork