2022 Dream Chasers Festival
The Dream Chasers campaign was an initiative crafted for Victorian Greyhound Racing to redefine and revitalize by creating a new festival of races. It aimed to infuse a fresh, captivating identity into the sport, targeting new audiences. Through the name "Dream Chasers," the campaign encapsulated the aspirations of punters, owners vying for victory, and the dogs themselves. This distinctive name set the event apart from traditional racing titles, making it memorable and appealing to a wider audience, while still highlighting the individual race names, and giving each its own identity.
Video created for online/website in various aspect sizes. Created 6, 15 and 30 second versions, plus additional versions focusing on different aspects of the festival.
Race Posters
Newspaper Ads
2023 Dream Chasers Festival
I worked on this year's continuation of the Dream Chasers campaign, updating the look and assisting with rollout.
Dream Chasers and Racing Event Posters